TORONTO — Norwegian Cruise Line (NCL) has announced a new National Director of Sales in Canada.

Katie Kania, who first joined NCL in 2019, has been appointed to the newly created role and will lead the Canadian regional sales and marketing management team. She’ll also work closely with key partners to oversee all sales and business development functions in the country, and develop and implement a marketing plan that aligns with NCL’s growth strategy. 

She will report directly to Derek Lloyd, vice president of North America sales, and is based in Ontario, Canada.

“Since joining NCL in 2019, Katie has been an incredible asset to the sales team in Canada,  said Lloyd. “Her knowledge of the product and long-term strategic planning has been impressive. I have full confidence in Katie’s abilities to lead the team and continue to expand NCL’s sales within the country.”

Kania added: “I am thrilled to step into this next chapter with NCL, and looking forward to building on our Partners First commitment across Canada with our incredible regional sales & marketing managers as we look ahead to the launch of Norwegian Aqua in 2025.”

In light of Kania’s appointment, John Chernesky, senior vice president of North America sales, said that Canada is “absolutely critical” to NCL’s overall sales strategy for the region. 

“By having a dedicated national director, it further demonstrates our commitment to the market, and recognition of its importance,” said Chernesky.