NASSAU — The Bahamas Ministry of Tourism, Investments & Aviation has hit the eight million visitor mark for 2023.

The ministry praised “the invaluable support of key stakeholders” including the Nassau / Paradise Island Promotion Board, The Bahamas Out Islands Promotion Board and The Bahamas Hotel & Tourism Association, in reaching the milestone.

The Bahamas was eyeing the eight million mark back in July.

“The Bahamas has long been a sought-after destination, and reaching eight million visitors is a milestone that reflects the collective dedication of our tourism professionals nationwide. Our success lies not just in our islands’ allure but in the strategic endeavours we have embraced. As we celebrate this achievement, we are equally focused on shaping a future that ensures sustained year-over-year growth and enhances the visitor experience,” said I. Chester Cooper, Deputy Prime Minister and Minister of Tourism.

DPM Cooper noted how The Bahamas has effectively used sales and marketing strategies to position the islands as a premier travel destination. Through targeted campaigns using digital marketing, social media and strategic partnerships, the destination’s efforts, combined with creative and impactful advertising initiatives, showcased the diverse attractions and unique experiences that continue to make The Bahamas a must-visit destination.

Collaborations with major cruise lines, the development of new cruise ports, and the introduction of new shore excursions have also enhanced the overall travel experience.

Says Latia Duncombe, Director General of The Bahamas Ministry of Tourism, Investments & Aviation: “This historic milestone in visitor arrivals is a clear indicator of the unique charm and richness of our 16-island destination. Our unwavering dedication to offering diverse, authentic experiences underlines our strategy for Brand Bahamas. We ensure every traveler’s journey is not just a visit, but an unforgettable, enriching experience that beckons a return to our beautiful shores.”

The support and collaboration of tourism stakeholders, promotion boards and hotel partners have played a vital role in this success, added DPM Cooper: “Our partners have been instrumental in achieving this milestone. Their continued collaboration is key to our sustained success, and together, we will shape the future of Bahamian tourism and the Bahamian economy.”