As we approach the end of 2023 (where did it go?) reminders of the festive season are everywhere.
So how do you plan to thank your clients – and others who work with you?
The easiest, and most affordable, is of course a handwritten Christmas card, or generic card for clients who don’t celebrate Christmas. Once ubiquitous, cards now are rarer and yours, with heartfelt wishes, and delivered by old-fashioned snail mail, is sure to stand out.
There’s a host of ideas for gifts. Travel accessories are always appropriate, and multi-plug wall chargers, classy bag tags and RFID blocking passport cases are certainly in the ‘sweet spot’ price-wise.
Subscriptions to travel magazines are always a nice idea as well, and one that surely will have your clients remembering you all year long whenever the latest issue lands in the mailbox.
A visit to an airport lounge before a flight always sets the tone for a happy vacation, and Plaza Premium lounges have locations in Vancouver, Edmonton, Winnipeg, Toronto and Montreal. Your clients will be sure to raise a glass to you as they enjoy the relaxed atmosphere, courtesy of your year-end greeting.
And if like many advisors you have clients who are travelling over the holiday season, having the hotel or cruise ship send a bottle of wine, flowers or box of chocolates to their room or stateroom is sure to make a lasting impression!
Don’t forget your suppliers when you are thanking those around you. A festive email might be the best way to reach them rather than sending a card as so many of them are rarely in office.
And how about … your head office? I suspect there’s a colleague or two who has helped you out with a challenge, or fixed a problem, or just impressed the socks off you with their wonderful attitude. They deserve your thanks (and I’ll bet you’ll be remembered all year!)