VANCOUVER — BranchUp has reached 10 million North American consumers on Facebook.

The Vancouver-based marketing technology and media company, established in 2015 specifically for travel advisors in mind, provides lead-generation marketing for B2B2C applications.

According to founder Michael Drever, the 10 million consumers are followers of the 40,000 travel advisors in Canada and the United States who are now supported with social media content by BranchUp, based on an average of 250 consumers per travel advisor.

“We are very proud to now reach 10 million highly qualified consumers through 40,000 travel professionals both in Canada and the U.S.,” said Drever. “We are providing these travel advisors with social media marketing that both engages their clients and generates leads.”

Noting that 10 million consumers is more than the circulation of several major consumer travel magazines combined, he added: ‘This is no doubt why more and more travel suppliers are signing up with BranchUp to distribute their content.”

The BranchUp program creates a mix of editorial content and special offers that are posted daily to travel advisors’ Facebook Business pages, allowing them to avoid spending countless hours sourcing relevant content to share with their followers. When a follower clicks on a post, they are taken to a co-branded landing page featuring all of the advisor’s contact information. The follower then deals directly with the advisor via an automatic email that contacts the advisor to learn more about the offer. All bookings are made directly with the supplier, by the agent. Suppliers, meanwhile, are secure in the knowledge that their offers and promotions are getting out to the public immediately.

For more information go to www.BranchUp.com.