MONTREAL — Bolstering its strong position in Quebec, Travelweek Group has named Gary Lawrence as editor-in-chief of its French-language travel trade news source, Profession Voyages.
“We are delighted to welcome Gary Lawrence as a highly esteemed and renowned addition to our team, who will take the lead in our Quebec market initiatives,” said Devin Kinasz, Publisher of Travelweek. “Throughout the years, we’ve achieved significant success in Quebec with Profession Voyages, boasting a dedicated readership of 10,000 travel agents. With Gary now at the helm, we eagerly anticipate a fresh era of growth and an enhanced presence in the French-speaking Canadian landscape.”
Profession Voyages is Travelweek Group’s French-language travel trade news source. The Profession Voyages site has been a go-to for Quebec’s travel trade for years, plus travel advisors and other industry professionals are kept up to date with Profession Voyages’ daily e-newsletter. French-language webinars are also available with Profession Voyages, and French-language specialist courses can be accessed via Travelweek Group’s Learning Centre.
Gary Lawrence | photo credit: Mathieu Dupuis
“IT’S A BIT OF A HOMECOMING”
A seasoned and well-known journalist in the world of travel and tourism in Quebec, Lawrence has been working for 25+ years in media in general, and for news sources devoted to travel and tourism in particular.
Lawrence has collaborated on a daily basis for Le Devoir for 25 years and at L’actualité magazine for over 15 years, among other mainstream media. A lawyer by training, Lawrence is also a tireless traveller. Lawrence has visited more than 110 countries and territories around the world, and produced hundreds of articles and travel stories based. His journeys also formed the basis for three collections published in 2020 and 2021.
Lawrence also worked as editor-in-chief of the adventure and outdoor magazine Espaces for seven years, in addition to doing the same for two years with the travel magazine Évasion.
It is with all this experience that he now takes the helm at Profession Voyages.
“For me, it’s a bit of a homecoming,” says Lawrence. “At the start of my career I worked for several years as a journalist, then as editor-in-chief, of the magazine Bulletin Voyages, which was for a long time one of the main media of the tourism industry in Quebec. I am delighted to reconnect with this environment in which I have evolved for a long time.”
In his new role Lawrence is working in close collaboration with Armelle Sigrand, who heads the production of Profession Voyages, and also with the Travelweek team, one of the leading media outlets for the Canadian travel industry.
Lawrence can be reached glawrence@professionvoyages.com.
