The cruise industry has bounced back in a big way following the pandemic, and leading the charge is Virgin Voyages. The adults-only cruise line welcomed its third ship – Resilient Lady – back in May and is sailing full steam ahead towards more growth and more inclusive experiences for its ‘Sailors.’ In this edition of Take 5, we sit down with Sean Russo, Virgin Voyages’ Sales Manager, Canada who tells us about the new ship and what’s selling for winter 2023-24.

1.Resilient Lady, Virgin Voyages’ third ship, debuted back in May. What kind of feedback are you hearing about the ship, and how does it differ from the first two ships (Scarlet Lady and Valiant Lady)?

“Sailors are absolutely loving the new itineraries in the Adriatic. Our voyages throughout the region are receiving rave reviews about their longer times in port, inclusions and variety of immersive Shore Things available. 

“Whilst fundamentally the ships are all similar, there are distinct décor differences and exclusive shows and happenings that are fitting for the areas of the world in which Resilient Lady sails.”
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2. After Resilient Lady, what’s next for Virgin Voyages? Can you tell us about your long-term growth plans?

“Virgin will continue to solidify its brand positioning as a major cruise player in the Caribbean, Mediterranean, Australian and New Zealand markets, providing the ‘Always Included Luxury,’ adult-only, super-yacht experiences for our First Mates Sailors.”

3. The cruise sector was perhaps one of the hardest hit during the pandemic, but it’s also been one of the fastest to recover. Has this been Virgin’s experience too?

“At Virgin Voyages, we continue to bring seasoned and new Sailors to the fold. Coming out of the pandemic, Sailors are craving different approaches to exploring the world. Whilst cruising is a tried and true way to explore, our unique approach with ‘Setting Sail the Virgin Way’ has been a warm welcome for our Canadian market.”
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4. Which cruises are selling particularly well for winter 2023-24?

“Caribbean 2023 and 2024, and we will have two ships in the region for the winter season of early 2024. We’re also launching our product in Australia and New Zealand with a wide offering of sailings from 2-16 nights at the end of 2023 for the ‘Southern Summer’ down under.”
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5. Everyone knows by now that Virgin Voyages is adults only. But what else should travel agents know that will help them more easily sell the brand?

“We are probably the most inclusive cruise line out there. While one might say we have a ‘young and hip vibe onboard,’ I focus more on our ability to transcend age demographics and on Sailors’ state of mind versus the birthdate listed on their respective passports.”

Resilient Lady

For more information on Virgin Voyages go to www.FirstMates.com.