TORONTO — Discover The Palm Beaches (DTPB) has launched a brand new website featuring an array of offerings and hidden gems available throughout the 39 towns and cities that make up ‘America’s First Resort Destination.’

With stunning visuals and intuitive navigation, the immersive platform provides a more user-friendly experience for visitors and residents alike. Users will find comprehensive information on diverse accommodations, attractions, dining and events, plus an improved official partner listing guide, real-time hotel rates and booking referrals to multiple top hotel sites.

“We are excited to finally unveil our new website, which truly captures the essence of The Palm Beaches through fresh new imagery and artistry,” said Jorge Pesquera, President and CEO of Discover the Palm Beaches. “We wanted to create a platform with robust new features and innovative content, that not only showcases our beautiful region, but also makes it easy for visitors to plan their trip and discover the exceptional experiences available in our destination.”

The website leverages natural language processing (NLP) technology to serve relevant content to users. It complements marketing campaigns from local partners by improving advertising targeting capabilities to serve relevant ads to users based on content engagement. In addition, each page leads with design elements commissioned from local artists.

While navigating through the site, users will notice new pages that highlight the various partners working in collaboration with DTPB, as well as helpful navigation tools such as a search feature in the new full-navigation menu. Real-time hotel rates are gathered and aggregated for a seamless planning experience, while the TripAdvisor integrations provide reviews from real users at the click of a button.

The website will be updated once more to include two new menu sections focused on Meetings and Trade Travel.

For more information go to www.ThePalmBeaches.com.