VANCOUVER — BranchUp has appointed Anne Marie Moebes to head up its marketing and educational strategy.

The 40-year U.S. travel industry veteran has held numerous executive positions including Publisher of Travel Market Report and Travel Market Place shows in Canada, founder and co-owner of Curves Travel, CMO at TRAVELSAVERS, and Director of Travel Agency Marketing at Alamo Rent a Car. She also spent 11 years at ASTA (American Society of Travel Advisors).

On her new role at BranchUp, she said: “I am extremely excited to be working with successful entrepreneurs Mike Drever and Peter Steele, as well as the entire BranchUp team. They clearly understand the role of the advisor and the need to keep selling while others do their marketing. They have built an extraordinary social media platform for travel advisors that is efficient, consistent and free, at the same time providing a solution for travel suppliers in reaching qualified customers without bypassing the advisor and keeping their brand integrity.”

BranchUp is a travel technology company that empowers travel advisors and suppliers through social media solutions to reach their customers daily. Founded by Michael Drever, formerly head of CruiseShipCenters, it offers daily social media posts using supplier ads and inspirational travel posts to over 35,000 travel advisor subscribers in North America, representing over 7.5 million consumer followers. The marketing is free to the advisor who has a Facebook business page.

“In my mind, this is the B2B2C solution we have all been seeking for travel advisors as it communicates directly with the advisor’s clients. Once the consumer shows interest in an ad or post, the advisor is notified by email stating that ‘X’ follower is interested in ‘Y’ product, enabling them to follow up immediately with their customers,” added Moebes.