CALABASAS — AmaWaterways has promoted Michal Maguire to vice president of marketing. 

In her new senior leadership role, Maguire will be responsible for leading the company’s strategic marketing, cultivating its relationships with travel partners, and developing a customized approach to guest communications and lead generation.

Having joined AmaWaterways in 2019, Maguire boasts nearly 20 years of experience in digital marketing, leading marketing teams for various travel brands within the cruise and theme park sectors. Prior to her new role, she led the AmaWaterways integrated Marketing Team where she was responsible for the personalization and optimization of travel advisor and guest communications across all digital channels, including email, website, mobile app and social media.

“Michal has done a tremendous job over the past four years in her role as senior director, integrated marketing where her creativity, vision and expertise in multi-channel marketing has helped position AmaWaterways as the leader in luxury river cruising,” said Rudi Schreiner, co-founder and president of AmaWaterways. “Our sales for 2023 and 2024 are booming and we are confident that under Michal’s leadership of the marketing team, we will continue to grow and diversify our markets, providing our valued travel advisor partners with the industry-leading marketing tools necessary to capture the growing demand for personalized vacation experiences.”