MONTREAL — Air Transat has launched a brand new campaign along with special promotional pricing for winter travel.

The new campaign, ‘Come Back Changed’, includes a 30-second and 15-second video as well as a 30-second audio ad in English and French. The multiplatform campaign, rolling out in Ontario and Quebec, can also be seen online in consumer and trade media.

‘Come Back Changed’ supports the airline’s new brand positioning and its tagline ‘Travel Moves Us’, launched in October 2022.

“Come Back Changed is the latest expression of our new brand role, which is to foster openness,” says Joseph Adamo, Chief Sales and Marketing Officer at Transat. “It’s a concrete example of how travel can open us to the world and be transformative, regardless of the reason for the trip.”

Brian Gill, Creative Director at Sid Lee, the agency behind the campaigns, adds: “The campaign focuses on the traveller, not the season, which is unusual in the travel industry. Rather than simply saying ‘Escape Winter’, ‘Come Back Changed’ is about the benefits of travel on the individual and how it brings us closer to our best selves.”

Special pricing rolled out with the ‘Come Back Changed’ campaign includes roundtrip flights south from $399, one-way flights to Florida from $150 and South packages from $889.