TORONTO — New York City is looking to end the year with visits from some 650,000 Canadian travellers, according to the latest projections from NYC & Company, the city’s official tourism organization.

As one of the city’s top international markets Canada is expected to provide further growth in 2023, with estimates for 900,000 Canadian visitors.

At NYC & Company’s trade event yesterday at the Ace Hotel Toronto, NYC & Company President and CEO Fred Dixon and Executive VP, Global Communications, Tiffany Townsend presented destination updates, holiday activity ideas and the value of visiting NYC during winter. The briefing also highlighted the City’s diversity and multicultural experiences across all five boroughs.

NYC & Company recently rolled out the latest edition of ‘It’s Time for New York City’, the destination’s largest-ever global tourism marketing and advertising campaign. In Canada, ongoing digital promotions are running through mid-February, in partnership with Porter Airlines. NYC & Company will also roll out an in-market out of home campaign in the months ahead.

New York City expects to welcome 56.4 million visitors this year, recovering 85% of its record 2019 visitation, including 8.9 million international travellers. That includes the 650,000 from Canada.

“Canada has long been a top international market and we are delighted to return to Toronto and Montreal this week,” said Dixon. “From the iconic holiday season to the winter months and beyond, there is more to see and do than ever in New York City. We invite Canadians to book their next trip now, to enjoy the many new, iconic and unexpected experiences across all five boroughs.”

NEW YORK CITY FOR THE HOLIDAYS

New York City is one of the most iconic holiday destinations in the world, home to the Rockefeller Christmas Tree, the Radio City Rockettes, ice skating rinks, holiday markets, festive hotel offers, and the New Year’s Eve Ball Drop in Times Square, just to name a few. Some 6.5 million travelers are expected to visit NYC this holiday season.

Heading into early 2023, visitors will be able to take advantage of NYC Winter Outing offers across hotels, dining, Broadway shows, attractions, museums, tours and performing arts. NYC & Company’s popular value-add programs – NYC Restaurant Week, NYC Broadway Week and NYC Must-See Week – all take place Jan. 17 – Feb. 13, 2023. And for the second year, NYC Hotel Week, Jan. 3 – Feb. 13, offers 23% off stays at 140+ hotels.

New York City is currently home to 124,000 hotel rooms, with 11,000 additional rooms debuting in the next two years. Manhattan hotel openings making headlines include Aman New York, Hard Rock Hotel New York, the city’s second Ritz-Carlton, Radio Hotel in Washington Heights, and MOXY Lower East Side. There’s also the recently opened Ace Hotel Brooklyn and Renaissance New York Flushing Hotel, and the to-be-opened Westin New York Staten Island.

There are also 19 new Broadway show openings this fall; developments across infrastructure and transportation including upgrades at the region’s three major airports; new and improved meeting space including the US$1.5 billion, the 1.2 million-square-foot expansion of the Javits Center; arts and culture including the brand-new Museum of Broadway, the upcoming The Louis Armstrong Center in Corona, Queens and the American Museum of Natural History’s Gilder Center opening Feb. 17; and performing arts venues such as Lincoln Center’s reimagined David Geffen Hall (which just opened) and the Apollo Theater expansion next year.

For more updates and trip ideas see NYCgo.com.