FORT LAUDERDALE — MSC Cruises, the fastest growing cruise line in the industry with a fleet of 12 ultramodern ships, has named the winners of its second annual MSC True Partnership’s Awards.
“MSC’s travel partners are critical to our success and we greatly appreciate the efforts all of our valued partners have made in selling and raising awareness about MSC Cruises in North America in 2014,” said Richard Sasso, president, MSC Cruises USA.
Awards are given to the line’s top performing North American travel partners for the year based on overall business growth in revenue and guests and continuous partnership support and innovative marketing efforts that drive increased consumer awareness.
Winners will be honoured during a 4-day cruise on MSC Divina departing from Miami on Feb. 14.
“This year MSC implemented its ‘Serving You’ initiative as a way of working with travel agents to design and develop sales strategies for mutual success,” said Ken Muskat, executive vice president of sales, PR and guest services, MSC Cruises USA. “We couldn’t be more pleased with the results and it’s our honour to recognize the best of the best of MSC’s travel partners today. 2015 promises to bring even better results and we look forward to continuing to work with all our partners as MSC expands its presence in the North American market and abroad.”
MSC True Partnerships’ 2014 Award Winners with Canadian links are: Canadian Account of the Year Winner – Sunwing Vacations and Consortium Partner of the Year
Winner – Vacation.com.
“We are extremely pleased to be receiving this award from MSC Cruises and have enjoyed our partnership with the cruise line over the past five years,” said Reg Mendes, Vice President, USA & Cruise Division, Sunwing Vacations.