TORONTO — The Travel Agent Next Door has entered into a white label agreement with Wed in Destination to fulfill wedding group leads utilizing TTAND’s proprietary lead generation platform.

Wed in Destination was launched during the pandemic by CEO Suri Pillai. Pillai says he’s seen tremendous success in the short term and sees huge opportunities in the future for creating wedding groups and driving leads.

So far, Wed in Destination has brought dozens of wedding groups to TTAND, says founder and CEO Flemming Friisdahl.

Flemming Friisdahl

“TTAND has invested greatly over the past three years in building a seamless end-to-end web-based lead generation platform that allows for the dissemination of leads from coast to coast to TTAND agent partners who are signed up for the program to accept leads and convert customers,” says Friisdahl.

“This gives us the ability to match the client based on the province they are in with a qualified travel agent who will then facilitate that wedding booking. The system will track the lead from A to Z ensuring our specific service levels are being adhered to. Together with Suri’s expertise and knowledge we expect a high conversion rate benefiting everyone involved.”

Branding will stay consistent throughout for Wed in Destination on invoices, e-mails and marketing, so there is no brand confusion from the customers perspective.

Says Pillai: “I believe this strategic partnership will enhance the collective value and service we offer clients, suppliers, and agent partners and create real growth opportunities. This is a great opportunity for Wed in Destination to foster growth as the Destination Weddings business has seen tremendous growth over all. We are excited to partner with TTAND – a successful host agency. Together we can accomplish a lot and increase our market share.”

Suri Pillai

Friisdahl adds that TTAND is in negotiations for many media, marketing and affinity partnerships, to drive leads in product segments such as weddings and groups.

“Our lead generation platform will also add value to specific online communities and partner databases to offer travel and unique services – and close the loop between those markets and communities by connecting them to agents who are experts in those segments,” said Friisdahl.

“The future of how bookings are made will change, and we are very happy to be working together with Suri and his team. With their amazing ability of finding and directing quality leads to TTAND and our network of professional travel agents, it is a perfect fit and brings together two strong companies that are great at what they each do to make it an amazing experience for the end consumer,” he added.