CYPRUS — Swan Hellenic has named Gordon Dirker as the company’s Vice President of Sales, North America, effective Aug. 8.

Dirker’s 24+ years of senior-level cruise and travel industry experience, includes his latest position as VP Business Development, Americas, at Celestyal Cruises, and VP Americas of Hurtigruten. Before that Dirker worked for 18 years with The Travel Corporation (TTC).

In his new role with Swan Hellenic, Dirker will report to Alfredo Spadon, Senior Vice President of Global Sales and Marketing.

Says Spadon: “We’re delighted to welcome Gordon Dirker to our North America Team. Gordon is a dynamic professional with strong strategic vision who really ‘gets’ what Swan Hellenic offers sophisticated modern cruise-goers with a thirst for knowledge and taste for adventure. He’s a perfect fit for the pioneering spirit and high service standards that have always distinguished Swan Hellenic. Gordon is taking over from Lori Sheller, who I’d like to take this opportunity to thank for her valued work.”

And Dirker says: “I’m really fired up to join such an iconic high-end brand. The only one to offer cultural expedition cruises across all seven continents worldwide and to the most inspiring locations on elegantly indulgent ice-class ships.”