“Travel is about to experience a year unlike ever before as people plan purpose-driven trips and increase their investment in unique experiences,” says Phoebe Bush, Director, Expedia TAAP Americas, Expedia Group. “Our agents are likely to face an influx of requests and enthusiasm from travellers as the entire industry shifts to demand and growth.”

According to stats from Expedia Group’s Travel Value Index 2022 Outlook, 81% of travellers plan to take at least one vacation with family and friends in the next six months. Approximately half of millennials (49%) and nearly the same percentage of Gen Z (47%) say they’re likely to travel internationally or already have an international trip booked in 2022.

Bush says Expedia Group is creating a range of incentives and services for Expedia TAAP agents including access to a virtual agent; self-service functionality that allows agents to manage bookings more efficiently and the new TAAP Academy learning portal. And last month, Expedia Group rolled out a new quotation tool to help TAAP agents personalize quotes per traveller.