Collette has named Ron Lonsdale Director of Strategic Accounts for Canada. He will be responsible for managing and growing the company’s strategic partners throughout Canada. Lonsdale will be responsible for cultivating and growing new affinity partnerships that will allow Collette the access to database opportunities as its presence grows in Canada. Lonsdale has been in the Collette organization for 20 years and recently served as Canadian Regional Sales Manager and District Sales Manager beginning in 1994.