NEW YORK CITY — Offering up a high-impact treat for window shoppers in New York City, Celebrity Cruises recently debuted two themed windows as part of luxury retailer Saks Fifth Avenue’s famed holiday display that draws millions of visitors each and every year.
The windows bring to life two of Celebrity’s most talked about onboard venues – Eden, available on the brand’s Edge Series ships, and Le Voyage by Chef Daniel Boulud, debuting on Celebrity Beyond next year.
Eden, showcased in this Saks Fifth Avenue display, is available on Celebrity’s Edge Series ships
Onboard Celebrity, the iconic Eden is an innovative experience unlike anything at sea – or even on land, says the cruise line, offering a creative combination of culinary and entertainment offerings and activities that evolve with the day, from chillful mornings to playful afternoons to wonderful evenings.
Meanwhile, Chef Daniel Boulud, Celebrity’s Global Culinary Ambassador, has created his first signature restaurant at sea—Le Voyage by Daniel Boulud. As the name implies, travel is the inspiration in this intimate and upscale venue for Chef Daniel’s innovative dishes.
Chef Daniel Boulud, Celebrity’s Global Culinary Ambassador, at the Saks Fifth Avenue window display in NYC
Celebrity’s exclusive partnership with Saks Fifth Avenue officially launched earlier this year with a variety of digital touch points, including a dedicated landing page on Saks.com.
In addition to the holiday window displays, there will also be a fashion photo shoot on board Celebrity Apex for inclusion in Saks’ Spring 2022 digital and social media campaigns.
“Celebrity Beyond is the third ship in our award-winning Edge Series which disrupted the cruise industry, and we wanted to celebrate her by doing something unique,” said Michael Scheiner, chief marketing officer of Celebrity Cruises.
“The partnership with Saks Fifth Avenue is the first-of-its-kind for the cruise industry and very special to Celebrity. It’s an exciting and important way for us to show up in unique ways in locations our guests are visiting. This will be one of many firsts in the upcoming year for the brand,” he added.
The holiday windows are on display now through Jan. 1, 2022.
