MONTREAL — Air Canada has released its new pre-flight safety video, with Canada – not actors – being the main star.
Called ‘Ode to Canada,’ the onboard video is set in some of the country’s most spectacular locations, marking the first time the airline has gone beyond the cabin for a safety video. Featured destinations include: Newfoundland & Labrador’s Gros Morne National Park; Manitoba’s Little Limestone Lake; Yukon’s winter; Ontario’s social hospitality; Northwest Territories’ Northern Lights; Nunavut’s vast expanse; Prince Edward Island’s Cavendish Beach; Alberta’s foothills; BC’s North Shore mountains; Saskatchewan’s wheat fields; Quebec’s art & culture experiences; Nova Scotia’s Lunenburg; and New Brunswick’s Hopewell Cape.
“Air Canada’s new ‘Ode to Canada’ safety video is a celebration of the best of Canada from coast to coast to coast, including our own uniformed employees who are responsible for the safety of every Air Canada flight, our new video presents all aircraft safety instructions in a compelling, associative way by drawing on some of our country’s most spectacular scenery and visually connecting viewers to each province and territory through all four seasons,” said Andrew Shibata, Vice President – Brand at Air Canada.
Shibata also noted that it has been nearly seven years since Air Canada last produced a safety video,
“In choosing to feature Canada, we are also aiming to provide a warm welcome to Canadians travelling home from abroad and inviting all of our customers to join us in exploring everything that Canada has to offer in support of the country’s tourism and hospitality sectors,” he added.
Air Canada previously announced its summer 2021 schedule which includes 50 Canadian airports and three new routes, including Montreal-Deer Lake, Montreal-Kelowna and Montreal-Saskatoon.