London, England – World Travel Market is in full swing at the ExCel Centre in London, with 50,000 expected attendees. In it’s 36th year, this year’s World Travel Market will facilitate deals worth more than 2.5 billion pounds (or 4 billion dollars) in travel industry contracts from more than 865,500 on-stand meetings between exhibitors and buyers.

Tradeshow floor

WTM took feedback from previous years and shortened the conference from four days to three days. This year, there are 750 main stand holders, 5,000 exhibits and 3,000 members of press. Notable features of this year’s WTM are the new inspire theatre and the Wellness area, as Wellness has been identified as a growing area of increasing value.

Bahrain booth

The World Travel Market 2016 Industry Report has identified China, India, Iceland and Cuba as hotspots for travel in 2017. Dubbed the ‘ChLLc’, the report highlights how these destinations are rapidly rising in popularity, thanks to new airline services, publicity and geopolitical changes.

Stay tuned for more coverage from WTM 2016.