NEW YORK — It’s now easier for agents to search for and book cruises with Virtuoso’s new Cruise Tool.

A joint venture with Passport Online, the new online tool is a white-label version of Virtuoso’s cruise booking engine that’s been customized for Virtuoso advisors and their specific needs. It enables advisors to find, compare, quote and book cruises directly from one central location, Virtuoso.com, and makes marketing and selling cruises quicker, simpler and more effective.

It also allows for ClientBase Live Connect integration and segmented reporting, and offers professional email marketing materials, cabin availability, interactive deck plans, full ship information and the ability to easily modify bookings.

The tool was refined during Passport Online’s participation in Virtuoso Incubator, the industry’s first program designed to foster new advisor-focused technology. Virtuoso Incubator vets companies based on advisor need, refines through real-time testing, then introduces tools to improve the sales process and enhance client relationships. A group of Virtuoso advisors assessed the tool in real-world situations and provided feedback that enabled Passport Online to create this version tailored exclusively for Virtuoso members.

Virtuoso Cruise Tool is currently available to Virtuoso’s Canadian and U.S. advisors. The company has plans to expand into other markets.