KAMLOOPS, B.C. — Tourism Kamloops is issuing a plea to the community to get on board a new Air Canada direct flight between the river city and Toronto scheduled to start this June.

CEO Beverly DeSantis says the link to Toronto presents a significant opportunity to Kamloops and tourism companies, including nearby Sun Peaks.

But she says those opportunities hinge on people filling those planes.

Air Canada will run the direct flight to Toronto three times a week beginning in June and ending in October unless there is enough usage to keep it going.