ORLANDO — Infinity Falls with its roaring rapids, soaking fountains and a record-setting 40-foot waterfall drop is now open at SeaWorld Orlando.

A family-friendly white-water rafting attraction, Infinity Falls features eight-passenger circular rafts and a lush rainforest environment inspired by some of the world’s freshwater ecosystems.

There are dynamic drops and turns and interactive water elements, all designed to allow guests “to experience the feel of exhilarating rapids”. The ride also features an elevator lift, to transport the rafts to the top of the ride’s 40-foot drop.

Infinity Falls is the first attraction at SeaWorld to tell a story beyond the ocean and share a message of water conservation through the adventure of a white-water river expedition, bringing to life the company’s Park to Planet mission to help guests understand some of the challenges facing the planet and inspiring them to help, says Mark Pauls, President of SeaWorld Orlando Parks.

Set against a rainforest backdrop, the new attraction is the centrepiece of a newly themed area designed to resemble the basecamp of explorers and scientists. After riding Infinity Falls, the entire family can explore the basecamp and take part in interactive experiences that combine fun with education to learn about the importance of freshwater ecosystems and efforts being taken to make an impact in the real world.

Earlier this year, SeaWorld and Coca-Cola announced a joint $100,000 donation through the SeaWorld & Busch Gardens Conservation Fund, in partnership with The Everglades Foundation, to support a freshwater replenishment project with Audubon Florida. The project will help replenish an estimated 37 million gallons of water within the Western Everglades at Audubon’s Corkscrew Swamp Sanctuary in Naples, Florida.

The Infinity Falls gift shop donates 5% of the net proceeds to The Everglades Foundation Literacy program, which provides K-12 educators with the curriculum and tools to educate young Floridians about the ecological and economic impact of the ecosystem.

The park’s new restaurant, Waterway Grill, is also located next to Infinity Falls featuring flavours inspired from regions around the Amazon and a selection of craft beers.

Infinity Falls joins the park’s famed attractions as a must-do experience in Orlando, including everything from the roller coaster thrills of Mako, Manta and Kraken to the water flume fun of Journey to Atlantis, adds Pauls.

“From the excitement of the thrilling rapids, to the unique vertical lift element, Infinity Falls is an adventure that appeals to the entire family,” he said.

Pauls adds: “The opening of Infinity Falls is the beginning of an incredible and action-packed year ahead. We are proud to bring our guests more events, more rides, more thrills, and more value than ever before.”