Raymond Mathias, Cayman Islands BDM for Canada

TORONTO — The Cayman Islands Department of Tourism has appointed Raymond Mathias, to Business Development Manager, Canada.

Mathias will play a critical role in working with the global marketing management team in the development and execution of strategic marketing plans for the Canadian market. He will be responsible for leading the team in marketing, sales, advertising, public relations and social media outreach designed to grow Canadian visitation to the Cayman Islands.

“The Canadian market is very important to us and we are extremely pleased to have Raymond on board, forging meaningful trade and industry relationships and strengthening our outreach campaigns across the country,” said, Rosa Harris, Director of Tourism for the Cayman Islands Department of Tourism. “We have a strong affinity with Canada, as not only are Canadians choosing to visit us in increasingly larger numbers, but many live and work in Cayman, making them an integral part of our tourism product.”

An industry expert with more than 20 years in the field of international tourism marketing, Mathias previously served as the director, International Marketing at the Ontario Tourism Marketing Partnership Corporation (OTMPC) where he oversaw consumer marketing, travel trade and media relations in 10 key markets. His experience also includes serving as the marketing manager at VisitBritain Canada and marketing manager USA for Visit Wales.

To contact the Cayman Islands Department of Tourism, Canada, call (416) 485-1550.