CALGARY — WestJet will introduce premium economy seating across its entire fleet in a move to increase revenues and appeal to business travellers. The reconfiguration will introduce four rows of extra legroom seating with 36 inches of pitch and features such as priority boarding as well as complimentary on-board amenities.

The reconfiguration will begin this month and will be completed in December.

“We continue to evolve our product offerings to provide greater benefit and value to a wider variety of guests,” said Bob Cummings, WestJet Executive Vice-President, Sales, Marketing and Guest Experience. “We are confident that this new initiative, combined with the remarkable guest experience delivered by our inflight team, our reliable on-time service and our low fares will see even more guests flying with us.”

As part of this initiative, WestJet will also standardize the seat pitch for the remaining rows on all aircraft to 31 to 32 inches, bringing its seat pitch in line with North American competitors.